The Office for Unsolicited Architecture
Before data viz & UX design, machine learning and software, I was a founding member of the Office for Unsolicited Architecture (OUA).
As it is practiced today, architecture is too often a responsive profession. Architects take direction from their clients, providing solutions to a set of problems and desires described in a project brief. While this sort of responsive architecture is, admittedly, the most pragmatic way of working (since financial remunerations are secured in advance), it affords little agency to the architect. Clients alone determine architecture’s agenda.
OUA proposed an alternative: pro-actively seek out new territories for design intervention, addressing pressing social needs while taking advantage of emerging opportunities for architecture. We were motivated by a desire to fight passivity, self-doubt and perceived (or real) marginalization of architects, while hunting for an architecture that is interesting, innovative, subversive, creative, transgressive, reflective, sustainable, attainable, idealistic, profitable and above all, forever unsolicited.